Forma is a renovation-at-purchase platform that helps homebuyers visualize renovations, understand costs, and connect with trusted local real estate agents and contractors. We use AI to generate renovation previews for any Zillow listing.

No. Forma is a referral platform, not a general contractor. We connect you with vetted local contractors who handle the actual renovation work. We help you visualize, plan, and find the right team — but we don't do the construction ourselves.

Forma is free for homebuyers. You can paste any Zillow link and get renovation previews at no cost. We earn referral fees from our partner agents and contractors when you choose to work with them.

Our AI generates realistic previews based on current design trends and typical renovation outcomes. While the images are meant to inspire and illustrate possibilities, final results depend on contractor work, material choices, and budget. We recommend using previews as a starting point for conversations with contractors.

We can generate previews for kitchens, bathrooms, living spaces, exteriors, and whole-home transformations. Our AI works best with clear, well-lit listing photos.

Yes! Once you paste a Zillow link, you can choose from multiple design styles — modern, transitional, farmhouse, and more. We're constantly adding new style options.

Every contractor in our network goes through a rigorous vetting process. We verify licensing and insurance, review past project portfolios, check references, and evaluate their experience with renovation purchases specifically. We also monitor ongoing client satisfaction.

No. Once you're connected with a contractor, they handle the project directly. Forma's role is to help you visualize, plan, and find the right team. The contractor manages the actual construction work, timelines, and day-to-day project details.

That's perfectly fine! Forma is here to help with visualization and planning whether or not you use our partner network. You can still use our AI previews and cost estimates with any contractor you choose.

Yes! This is one of the biggest advantages of working with Forma. Through our RenoFi partnership, you can secure renovation financing at the same time as your mortgage — before you close. This means you'll know exactly how much you can borrow for renovations based on your home's after-renovation value (ARV), not its current value. You'll close with a complete plan in place instead of scrambling to figure out financing after the fact.

RenoFi loans are based on your home's after-renovation value (ARV), not its current value. This lets you borrow significantly more for your renovation. Unlike traditional construction loans, RenoFi closes once and lets you keep your existing mortgage.

No. RenoFi is one financing option we highlight because it's often the best fit for renovation purchases. But you can use any financing method you prefer — traditional HELOCs, cash, or other loan products.

We recommend getting pre-qualified for financing before you start your home search seriously. This helps you understand your budget and makes your offers more competitive.

Forma works best for homes that are structurally sound but cosmetically dated — think 1970s-2000s homes with original kitchens, bathrooms, and finishes. We also help with homes needing layout changes, additions, or complete renovations.

Forma is optimized for renovation purchases, not new construction or teardowns. If you're considering a complete teardown, we'd recommend connecting with a local builder directly.

Currently, our AI visualization is optimized for Zillow listings because of their consistent photo formats. We're working on expanding to other listing platforms in the future.