How Forma Works
From browsing to buying, we help you see the potential in any home and connect you with the right people to make it happen.
Paste a Zillow Link
Browse Zillow for any home that catches your eye — whether it's a dated fixer-upper or a home with 'good bones.' Copy the listing URL and paste it into Forma.
- Works with any active Zillow listing
- Single-family homes, condos, and townhouses
- No account required to start
Get AI Renovation Previews
Our AI analyzes the listing photos and generates photo-realistic renovation previews for every room. See exactly what modern finishes, updated layouts, and new fixtures could look like.
- Kitchen, bathroom, and whole-home previews
- Multiple design styles to choose from
- High-resolution, shareable images
Connect with Forma
Share your vision with us. Complete a quick intake form, then hop on a video call with Cody from Forma to chat through your situation, explore options, and create a personalized plan.
- Quick intake form — takes just a few minutes
- 1-on-1 video call with Cody to discuss your goals
- Tell us your style, budget, and timeline
- We hand-select the best partners for your needs
- Connect with lenders who can secure renovation financing upfront
Understand Costs & Financing
Get detailed cost estimates based on local rates. See projected ARV and connect with a RenoFi lender who can secure your renovation financing alongside your mortgage — based on future value, not current.
- Itemized renovation budgets
- Local market cost adjustments
- ARV projections based on comps
- Get matched with a lender for renovation financing at the same time as your mortgage
Connect with Your Local Team
Get matched with Forma-certified real estate agents and contractors in your market. These are vetted professionals who specialize in renovation purchases.
- Pre-vetted, renovation-experienced agents
- Licensed, insured contractors
- Coordinated support throughout your purchase
Ready to Get Started?
Paste a Zillow link and see what's possible in minutes.